Google Quietly Rolls Out Schemer

Google has quietly announced (and started sending out Beta invites to) a new product called Schemer, which is using Google+, to help you discover new things to do, share “schemes” with friends, and “make the most of your day.”

We’re a scrappy group of Google engineers, united by a passion to help people discover and share stuff to do in the offline world. And we’ve built something to do just that—we call it Schemer!

The service allows users to select activities they’re interested in, save them, and let friends know they’re interested in doing them. Schemer will track completed schemes, record them in a list of accomplishments, and will eventually recommend new schemes tailored to the user’s interests. Effectively it is local destination ideas based on tips from your Google+ friends and professional destination content producers.

Google Schemer

Here’s how Google describes it:

Ever wonder what to do? Us too. Schemer can help.

Whether it’s exploring a new city, checking out a friend’s movie recommendations, or just finding new activities for your weekends, Schemer lets you discover new things to do, share schemes with friends, and make the most of your day.

We started out as a scrappy team of Google engineers who wanted to help people do fun stuff in the real world. So we went ahead and built Schemer! We hope you like it.

Schemer is currently in beta but find us at to learn more.

You can also check out Schemer here:


Twitter: @theschemers